Five points test your digital marketing company must pass before you consider it for hiring

By using Digital media for promoting your business to generate more leads is the primary segment of marketing strategies.  With the increasing competition, you have to be more creative, more active and more innovative while running your social media campaigns. The business world is getting digital rapidly. Your digital appearance creates an image of your organization in people’s mind. Implementing social media strategies effectively to convert the targeted audience in the customers is the biggest challenge in front of the marketers and entrepreneurs.

How do you hire a best digital marketing agency when you’re not experienced it? What are you supposed to look for? What questions should you ask?

Test 1: Where is the company standing in the market?

It is necessary to check the reputation of the company in the market. You can easily find out how well they are doing by seeing the ratings and reviews on different review sites. This will give you the overview of how actually they work, are their previous clients and service providers are happy with their work or not. Hiring experiences reveal that expert employees of leading digital agencies don’t change their jobs to join small start-ups for reason of job security and inability to pay suitably for the talent

Test 2: Does the company have a few case studies on your specific business?

Often small-time agencies may have had no experience of having run a project of the kind of your business. The agency would be poorly placed in forming an appropriate strategy, tactics and scope of work for your business. It may become further difficult for them, should it require them to make course-correction in their existing strategy and evolve a new one to produce better results. An experience in a specific business is a striking requirement to understand what works and what doesn’t in the digital marketing for the specific business. One fit-all doesn’t quite produce great results.

Test 3: Who are their top clients?

The company that is serious about the marketing will add the information of the most prestigious customers on their own website. If there are no logos on the home page then possibly the company is not taking efforts for in house marketing or they don’t have any high profile clients.

If you find that the clients being served by the Digital Marketing Company in Noida have renewed their contacts year after year, it is almost given that there is good possibility of high credentials of the service provider, a proof of a top digital marketing company.

Test 4: Verify the SEO Ranking of Various Keywords on Search Engine and quality of Social Media and AdWords work and their outcomes.

The quality of work submitted by the company resonates its credentials of a leading digital marketing company. Be it quality ‘link building’, ‘on page’ activities, ‘off page’ activities/submissions on most relevant sites, quality of blogs, social media page design/promotions, quality of posts, infographics, engagement response and quality/numbers of leads, and such other work, it is a very important input to determine the capability of Digital Marketing team.

Test 5: Be sure you get your ROI

You must discuss deliverables in greater details and have the same documented in the Agreement with timelines. The payment could be linked to the performance. Often the agencies shall run away from committing definite outcomes.

Final Word

Blackmint is one among other leading digital marketing company in India that meets all-of-above and has its credentials spilling much beyond the minimum stated above. You are however; free to select any company that meets the above stated minimum bench   marks.