Blackmint Infocon

Blackmint Infocon is an empowered professional software development and IT consulting company with the sole purpose of delivering tailored and innovative IT solutions that helps organizations leverage technology, increasing revenue, decreasing cost, and enhancing loyalty.

Monday 25 June 2018

10 Reasons Why your Content Marketing Strategy Must Include Video

June 25, 2018 content marketing , content marketing services 0 Comments

Here are the top 10 reasons why video is a star player in the content marketing plan.


1. Improved SEO
First of all, utilizing video in your content marketing efforts will no doubt improve your SEO. According to a research conducted by Blackmint experts, adding a video to your website can boost the front page Google result by 53 times.

2.  Strong Consumer Attention
Videos have been proven to demand more consumer attention than any other medium. We are in the midst of what we call a content-overload for consumers, and capturing attention is particularly key.
3. Better Email Click-Throughs
You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? The use of video in emails has been shown to double click-through rates.
4. Rise in Accessibility
The generation of an awesome video content has become much more affordable in the last few years. Big Companies like VideoMakerFX, VideoMakerFX, GoAnimate, and Sellamations make the creation of video as easy as writing a blog.
5. Increased Customer Conversions
It is the most important reason for utilizing video in your content marketing plan. Video converts more customers. Yes, it’s right. According to a recent research, 71% of marketers say video conversion rates outperform other marketing content.

6. Greater Optimization Opportunities
How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends?  The feedback loop for videos means you know what’s working and what’s not.

7. Higher Engagement
You know very well that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks.

8. More Video-favored Technology
Technologies are leaning more and more towards favoring the video-marketer with the increased consumption of video and the rise in production.

9. Higher Retention Rates
Nearly, more than 65% of viewers watch ¾ + video, which is more than we can say about text-based content.

10. Stronger Emotional Connections
Video is the most powerful way to evoke emotions online. Content is a King as it offers a quality attributes with strong emotional connections.

If you want to stay in lockstep with the rapid changes happening in today’s highly competitive marketplace, you must begin to regard video as an indispensable component of your Content marketing strategy. Your investment in this highly engaging medium can do wonders towards broadening your reach, boosting conversions and helping your brand stand out from the crowd.
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Tuesday 19 June 2018

Five points test your digital marketing company must pass before you consider it for hiring

June 19, 2018 0 Comments

By using Digital media for promoting your business to generate more leads is the primary segment of marketing strategies.  With the increasing competition, you have to be more creative, more active and more innovative while running your social media campaigns. The business world is getting digital rapidly. Your digital appearance creates an image of your organization in people’s mind. Implementing social media strategies effectively to convert the targeted audience in the customers is the biggest challenge in front of the marketers and entrepreneurs.

How do you hire a best digital marketing agency when you’re not experienced it? What are you supposed to look for? What questions should you ask?

Test 1: Where is the company standing in the market?

It is necessary to check the reputation of the company in the market. You can easily find out how well they are doing by seeing the ratings and reviews on different review sites. This will give you the overview of how actually they work, are their previous clients and service providers are happy with their work or not. Hiring experiences reveal that expert employees of leading digital agencies don’t change their jobs to join small start-ups for reason of job security and inability to pay suitably for the talent

Test 2: Does the company have a few case studies on your specific business?

Often small-time agencies may have had no experience of having run a project of the kind of your business. The agency would be poorly placed in forming an appropriate strategy, tactics and scope of work for your business. It may become further difficult for them, should it require them to make course-correction in their existing strategy and evolve a new one to produce better results. An experience in a specific business is a striking requirement to understand what works and what doesn’t in the digital marketing for the specific business. One fit-all doesn’t quite produce great results.
Test 3: Who are their top clients?
The company that is serious about the marketing will add the information of the most prestigious customers on their own website. If there are no logos on the home page then possibly the company is not taking efforts for in house marketing or they don’t have any high profile clients.
If you find that the clients being served by the Digital Marketing Company in Noida have renewed their contacts year after year, it is almost given that there is good possibility of high credentials of the service provider, a proof of a top digital marketing company.

Test 4: Verify the SEO Ranking of Various Keywords on Search Engine and quality of Social Media and AdWords work and their outcomes.


 The quality of work submitted by the company resonates its credentials of a leading digital marketing company. Be it quality ‘link building’, ‘on page’ activities, ‘off page’ activities/submissions on most relevant sites, quality of blogs, social media page design/promotions, quality of posts, infographics, engagement response and quality/numbers of leads, and such other work, it is a very important input to determine the capability of Digital Marketing team.

Test 5: Be sure you get your ROI

You must discuss deliverables in greater details and have the same documented in the Agreement with timelines. The payment could be linked to the performance. Often the agencies shall run away from committing definite outcomes.

Final Word

Blackmint is one among other leading digital marketing company in India that meets all-of-above and has its credentials spilling much beyond the minimum stated above. You are however; free to select any company that meets the above stated minimum bench   marks.

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