Blackmint Infocon

Blackmint Infocon is an empowered professional software development and IT consulting company with the sole purpose of delivering tailored and innovative IT solutions that helps organizations leverage technology, increasing revenue, decreasing cost, and enhancing loyalty.

Monday 25 June 2018

10 Reasons Why your Content Marketing Strategy Must Include Video

June 25, 2018 content marketing , content marketing services 0 Comments

Here are the top 10 reasons why video is a star player in the content marketing plan.


1. Improved SEO
First of all, utilizing video in your content marketing efforts will no doubt improve your SEO. According to a research conducted by Blackmint experts, adding a video to your website can boost the front page Google result by 53 times.

2.  Strong Consumer Attention
Videos have been proven to demand more consumer attention than any other medium. We are in the midst of what we call a content-overload for consumers, and capturing attention is particularly key.
3. Better Email Click-Throughs
You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? The use of video in emails has been shown to double click-through rates.
4. Rise in Accessibility
The generation of an awesome video content has become much more affordable in the last few years. Big Companies like VideoMakerFX, VideoMakerFX, GoAnimate, and Sellamations make the creation of video as easy as writing a blog.
5. Increased Customer Conversions
It is the most important reason for utilizing video in your content marketing plan. Video converts more customers. Yes, it’s right. According to a recent research, 71% of marketers say video conversion rates outperform other marketing content.

6. Greater Optimization Opportunities
How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends?  The feedback loop for videos means you know what’s working and what’s not.

7. Higher Engagement
You know very well that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks.

8. More Video-favored Technology
Technologies are leaning more and more towards favoring the video-marketer with the increased consumption of video and the rise in production.

9. Higher Retention Rates
Nearly, more than 65% of viewers watch ¾ + video, which is more than we can say about text-based content.

10. Stronger Emotional Connections
Video is the most powerful way to evoke emotions online. Content is a King as it offers a quality attributes with strong emotional connections.

If you want to stay in lockstep with the rapid changes happening in today’s highly competitive marketplace, you must begin to regard video as an indispensable component of your Content marketing strategy. Your investment in this highly engaging medium can do wonders towards broadening your reach, boosting conversions and helping your brand stand out from the crowd.
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Tuesday 19 June 2018

Five points test your digital marketing company must pass before you consider it for hiring

June 19, 2018 0 Comments

By using Digital media for promoting your business to generate more leads is the primary segment of marketing strategies.  With the increasing competition, you have to be more creative, more active and more innovative while running your social media campaigns. The business world is getting digital rapidly. Your digital appearance creates an image of your organization in people’s mind. Implementing social media strategies effectively to convert the targeted audience in the customers is the biggest challenge in front of the marketers and entrepreneurs.

How do you hire a best digital marketing agency when you’re not experienced it? What are you supposed to look for? What questions should you ask?

Test 1: Where is the company standing in the market?

It is necessary to check the reputation of the company in the market. You can easily find out how well they are doing by seeing the ratings and reviews on different review sites. This will give you the overview of how actually they work, are their previous clients and service providers are happy with their work or not. Hiring experiences reveal that expert employees of leading digital agencies don’t change their jobs to join small start-ups for reason of job security and inability to pay suitably for the talent

Test 2: Does the company have a few case studies on your specific business?

Often small-time agencies may have had no experience of having run a project of the kind of your business. The agency would be poorly placed in forming an appropriate strategy, tactics and scope of work for your business. It may become further difficult for them, should it require them to make course-correction in their existing strategy and evolve a new one to produce better results. An experience in a specific business is a striking requirement to understand what works and what doesn’t in the digital marketing for the specific business. One fit-all doesn’t quite produce great results.
Test 3: Who are their top clients?
The company that is serious about the marketing will add the information of the most prestigious customers on their own website. If there are no logos on the home page then possibly the company is not taking efforts for in house marketing or they don’t have any high profile clients.
If you find that the clients being served by the Digital Marketing Company in Noida have renewed their contacts year after year, it is almost given that there is good possibility of high credentials of the service provider, a proof of a top digital marketing company.

Test 4: Verify the SEO Ranking of Various Keywords on Search Engine and quality of Social Media and AdWords work and their outcomes.


 The quality of work submitted by the company resonates its credentials of a leading digital marketing company. Be it quality ‘link building’, ‘on page’ activities, ‘off page’ activities/submissions on most relevant sites, quality of blogs, social media page design/promotions, quality of posts, infographics, engagement response and quality/numbers of leads, and such other work, it is a very important input to determine the capability of Digital Marketing team.

Test 5: Be sure you get your ROI

You must discuss deliverables in greater details and have the same documented in the Agreement with timelines. The payment could be linked to the performance. Often the agencies shall run away from committing definite outcomes.

Final Word

Blackmint is one among other leading digital marketing company in India that meets all-of-above and has its credentials spilling much beyond the minimum stated above. You are however; free to select any company that meets the above stated minimum bench   marks.

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Thursday 17 May 2018

Why Shopify Plus is an ideal Ecommerce platform?

May 17, 2018 0 Comments



Shopify Plus is a cloud-based, business ecommerce platform developed to meet the needs of different high value online stores. Offering enterprise-grade selling capabilities to big businesses when turning over tremendously large numbers, Shopify has garnered immense popularity as an e-commerce platform. However, it has the reputation of being more suitable for small and medium-sized businesses. The emergence of Shopify Plus has brought an end to this myth as this fully hosted enterprise-level ecommerce platform is capable of handling the complexities of high-volume businesses.


There are various incredible features that make Shopify Plus an ideal ecommerce development platform. Let’s check them out.
Scalability
The platform provides unlimited bandwidth combined with fast and reliable hosting that makes it highly scalable for the needs of a growing business. It serves 99.99% uptime and is capable of handling 4 million hits per second. This ensures that the site will be available whenever the shoppers want to shop, irrespective of the traffic booms and holiday rushes.

Highly customizable

Shopify Plus with its customizable ability enables the businesses to control the look and feel of their store. With this platform, you can enhance the design layout as well as add desired functionalities to the store. The expert Shopify developers can integrate the Shopify Plus API with any CRM, ERP, accounting systems, and other software.
Workflow

Shopify Plus merchants have access to flow, a powerful ecommerce platform that facilitates the management of the backend operations such as order and inventory management without having to invest in a bespoke system. Additionally, it automates repetitive tasks and creates custom logic triggers that occur when certain criteria are met. The best thing is that these productivity-boosting customizations do not need one to have coding knowledge.

Shopify Pay 

Another outstanding feature of the Plus version is Shopify Pay which allows the shoppers to save the credit card, billing, and shipping details once so that subsequent checkouts become faster and hassle-free. All they need to do is to just enter a 6-digit verification code that they get on their mobile. A simplified checkout process translates into significantly higher conversion rates.

Extensive Support 

The platform version extends dedicated and personalized assistance in terms of account management and support. There are professional account managers to oversee the daily operations of the client’s store and advise them about improving their business as a whole. Businesses on the platform also have access to 24/7 support services from experts via a priority phone number and email.

Round the clock support
Shopify Plus provides round-the-clock support, 7 days a week, 365 days a year. Shopify Plus also offers discussion forums, an extensive knowledge base as well as Shopify guides, API documentations and themes to help its customers.

The End note
The features of this innovative platform are tailor-made to look after all that goes into operating an online business effectively. At Blackmint, we specialize in Shopify ecommerce development. You can get in touch with our experts to know more about Plus if you are planning a migration for your enterprise store.
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Wednesday 21 March 2018

Why online branding is vital for a Successful business?

March 21, 2018 branding , branding service 1 Comments

There is no secret behind the success of any business as it depends a lot on its brand recognition. A recognizable brand instantly lends credibility to a business and makes it more attractive to potential customers and advertisers. Usually People don’t think twice while purchasing any product or service if they are familiar with the brand. However, an unfamiliar brand makes them stop and reconsider even if they are actually interested in the product or service available. “Blackmint Infocon” arises as the best digital marketing company that showcases you the true power of branding with its top rated digital marketing services to run a successful business enterprise.
Online branding is fundamentally same as offline branding. The only major difference is that online branding is done on a computer screen through the use of internet, whereas offline branding is done in the physical world through the use of print media and television advertisements. However, the primary concept remains exactly the same - to position a new brand in the existing marketplace successfully and draw potential customers to it.  
Blackmint Branding Service


It is difficult to understand the importance of online branding Service for a business, and here are the reasons as to why online branding is important for your business.
Understanding online consumers: The consumers who do most of their shopping online today are use to being engaged by the Internet.  This is thanks to what online marketers are now calling Web 2.0.  It includes such things as blogging, social networking websites, and Wikipedia.  The first thing that you must do whenever you set out to market your brand is understand how this type of marketing can work in your favor. By doing these things, you will be able to form a strong brand that customers will cling to.

Website Design: The design of the website should be unique and reflect the image and brand that the company wants to portray. This can be done with color, images, graphics, and headings. It should accurately describe the business, its philosophy, the product, and the services. It should be easy to find how to contact someone from the company. Any pages used for ordering should be secure and easy to use.
Brand Recognition: Online branding is the best suitable way for people to have a deep learning about the nature and scope of your business and the products and services it offers. Without this, your business will be unknown to your potential customers.
Brand Differentiation: The market is full of companies offering similar products and services. This makes it very difficult for a consumer to choose between the various options available. Online branding helps to get relieve from this problem by clearly marking you as a distinct brand from all the others existing in the market.
Minimize Advertising Expenses: Online branding gets your brand name out there in the market, and as people become more aware and familiar with your brand, you will find yourself spending less time and money on branding. For the longer period of time, online branding will reduce the amount of money you spend on advertising, and overall operation costs.

Improved Business Equity: Online branding will get people to stay on your brand. Once you find the loyal consumers, you will be free to charge, if you find your products worthful. This is great for increasing profitability and brand loyalty.
Brand Loyalty: Brand loyalty is one of the most important consumer aspects of any business. When people can see your brand and know what you can do, they will remain loyal to your brand and pick you over others in the market.
Emotional Attachment: Research has proven that, on some level, consumers are emotionally attached to their favorite brands. A good brand should strike into the consumer emotions, and should ultimately lead them into becoming fiercely loyal to the brand. Online branding helps achieve this.
The above reasons are the ones even Blackmint Infocon experts believe in to ensure your business growth and success.

Online branding is crucial not only to the success of your business, but also to its continuity and longevity and relevance in today’s rapidly evolving eCommerce environment.  It’s vital to develop a clear brand voice to cut through the noise. Building a brand is an exciting process. Enjoy it and the rewards it brings.
If you have any queries related to digital marketing practices and services. Please visit our site for the best digital marketing services at your chosen price.
 

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