Here are the top 10 reasons why video is a star
player in the content marketing plan.
1. Improved SEO
First of all, utilizing video in your content marketing
efforts will no doubt improve your SEO. According to a research conducted
by Blackmint experts,
adding a video to your website can boost the front page Google result by
53 times.
2. Strong
Consumer Attention
Videos have been proven to demand more consumer attention
than any other medium. We are in the midst of what we call a content-overload
for consumers, and capturing attention is particularly key.
3. Better Email Click-Throughs
You slaved over that email copy for days and it contains
important information for your customers! But does it resonate? Will
it drive results? Will recipients even read it? The use of video in emails has
been shown to double click-through rates.
4. Rise in Accessibility
The generation of an awesome video content has become much
more affordable in the last few years. Big Companies like VideoMakerFX, VideoMakerFX, GoAnimate,
and Sellamations make
the creation of video as easy as writing a blog.
5. Increased
Customer Conversions
It is the most important reason for utilizing video in
your content marketing plan. Video converts more customers. Yes, it’s
right. According to a recent research, 71% of marketers say video conversion
rates outperform other marketing content.
6. Greater
Optimization Opportunities
How much of your latest blog post did readers consume?
Did they re-read parts of it? Or come back to it later and read it again? Did
they share it with friends? The feedback loop for videos means you know
what’s working and what’s not.
7. Higher Engagement
You know very well that visual content is the key to
great engagement. Video is no exception. So when you’re considering what types
of posts to schedule on social networks in the coming weeks.
8. More Video-favored
Technology
Technologies are leaning more and more towards favoring
the video-marketer with the increased consumption of video and the rise
in production.
9. Higher Retention Rates
Nearly, more than 65% of viewers watch ¾ + video, which
is more than we can say about text-based content.
10. Stronger Emotional Connections
Video is the most powerful way to evoke
emotions online. Content is a King as it offers a quality attributes with
strong emotional connections.
If you want to
stay in lockstep with the rapid changes happening in today’s highly competitive
marketplace, you must begin to regard video as an indispensable component of
your Content marketing strategy. Your investment in this highly engaging medium can do
wonders towards broadening your reach, boosting conversions and helping your
brand stand out from the crowd.