10 Reasons Why your Content Marketing Strategy Must Include Video

Here are the top 10 reasons why video is a star player in the content marketing plan.

1. Improved SEO

First of all, utilizing video in your content marketing efforts will no doubt improve your SEO. According to a research conducted by Blackmint experts, adding a video to your website can boost the front page Google result by 53 times.

2.  Strong Consumer Attention

Videos have been proven to demand more consumer attention than any other medium. We are in the midst of what we call a content-overload for consumers, and capturing attention is particularly key.

3. Better Email Click-Throughs

You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? The use of video in emails has been shown to double click-through rates.

4. Rise in Accessibility

The generation of an awesome video content has become much more affordable in the last few years. Big Companies like VideoMakerFX, VideoMakerFX, GoAnimate, and Sellamations make the creation of video as easy as writing a blog.

5. Increased Customer Conversions

It is the most important reason for utilizing video in your content marketing plan. Video converts more customers. Yes, it’s right. According to a recent research, 71% of marketers say video conversion rates outperform other marketing content.

6. Greater Optimization Opportunities

How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends?  The feedback loop for videos means you know what’s working and what’s not.

7. Higher Engagement

You know very well that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks.

8. More Video-favored Technology

Technologies are leaning more and more towards favoring the video-marketer with the increased consumption of video and the rise in production.

9. Higher Retention Rates

Nearly, more than 65% of viewers watch ¾ + video, which is more than we can say about text-based content.

10. Stronger Emotional Connections

Video is the most powerful way to evoke emotions online. Content is a King as it offers a quality attributes with strong emotional connections.

If you want to stay in lockstep with the rapid changes happening in today’s highly competitive marketplace, you must begin to regard video as an indispensable component of your Content marketing strategy. Your investment in this highly engaging medium can do wonders towards broadening your reach, boosting conversions and helping your brand stand out from the crowd.