Did you know how much time your visitors will take to
determine what your company is all about while landing on your website? Could
users easily navigate to your blog if they require? Is your homepage layout is
easily understandable?
If your answer to these questions is ‘yes’ then definitely
you are heading in the right direction, otherwise, it might be the time to take
a hard look at the way you’ve been designing and optimizing your website.
Your website required to easily communicate with your target
audience what you do, why you do it, and who you do it for.
Every business organization needs a web designer to design
their website which will increase productivity and ROI. With the advancements
in technology evolving every single day, there is arising a huge demand of
web-designers in this IT world.
A website cannot succeed just by compelling designing or
thought-provoking content. It needs to maintain a style that feeds into your
website’s user experience and functionality at first glance. Let's have a quick look at the few tips that will help you
to reach the zenith of success. This
will definitely turn you to be the web design master and bring you audience
nearest to you.
1. Develop innovative design: Evolving
innovative ideas while designing the websites should be your takeaway.
Exploring and emerging new technology facilitates and benefits you in getting
better design outcomes and bringing your target audience a bit closer. The
design should be relevant to the latest trending and most importantly
demonstrate “design thinking” or “solution-based thinking” that improves UX and
UI of a website. The first thing that attracts your customer is how beautifully
and creatively you have designed the website.
2. Easy to navigate: While designing the
website, the navigation factor should be kept in mind at priority as it is the
map via which the user can migrate from one page to another during his site
visit.
An unorganized or confusing navigation map will mislead the
visitors and make it difficult for them to search what they are looking for.
And if they don’t find what they’re searching for, they have no reason to stay
on your website.
Website with robust navigation system helps search engines
index your content while improving the users’ experience. This can be done in the few ways:
• Link your logo to
the homepage; it will save the time of some precious clicks.
• Menu section
should always be on the top of your website.
• Make use of hyperlinks
in between the pages to go through another page of the website.
• Offer some
vertical navigation so that with just one click user can quickly move from top
to bottom or redirect to any section of the site.
• Make your footer
section organized with important links and social icons like FAQ, contact, blog
etc. that your visitors may need while migrating through pages.
3. Keep your Home Page well organized and free
of clutter: Homepage is the first place where your visitor gets entry into
your website. “First impression is always the last impression”, the saying is
as true for a homepage. A well designed, organized and managed homepage
attracts your audience and increase the number of clicks on the website page
link. The homepage should not be a long one as it makes the visitor feel
irritated while visiting the website. Don’t allow your visitor to scroll too
much on the homepage.
Designing homepage with a qualitative and optimized data,
relevant images, and icons help to create a seamless experience for the
visitors. Here are the few elements you can include on the homepage:
Introductive video
Case studies/whitepapers/Success stories
Testimonials
Product description and so on.
4. Make yourself update with the latest
technology trending: The technology
is changing not just a single year but almost every day, and to keep pace with
it, a web designer needs to be technologically updated with the changes in the
industry. Learning and grasping new technologies surrounding the market helps
in applying easily in your field.
It’s an additional benefit to your side if you search out
for what’s new and trending outside. A good way of staying up-to-date is by
seeing what’s popular on a theme or template marketplace like Evanto Market.
You can check or perform a deep research into what your target audience in
demanding for.
5. Make your website mobile friendly: It's
important to optimize your website and make it responsive to mobile. According
to a research, 80% of internet users own a Smartphone and most of them access
the website on their Smartphone, as it provides flexibility to the users while
accessing the website. If your website lagging on its mobile optimization, then
it’s possible you may lose your visitors frequently. A responsive website
provides the seamless mobile experience to your users.
The End Tip
Web designing is the most challenging and creative field
where you strive for learning new things, deriving creative ideas and apply
them to your deep industry knowledge.
You should never stop looking for inspiration. When it comes
to web design, inspiration is an essential part of the creative process. Try to
design your best with the most creative tools and techniques available.
Get the endless clicks and countless customers on your
website just by a single quality website design.
